About Us

Vincent Sanrocco – Orlando Market Leader

After a seven-year career at Walt Disney World in Orlando, Vincent Sanrocco moved to Dallas when his husband was relocated and quickly discovered Smart City. And the rest, as they say, is history. He quickly worked his way up on the Customer Experience team, going from specialist to manager in just a few short months. He has also served as manager of Smart City’s Customer Success team and was instrumental in building the new Concierge program in early 2020. And now, Vincent’s most recent promotion to Market Leader has brought him back to the City Beautiful. “Once I caught wind of a potential Orlando branch, I knew it was where I needed to be!”

Our Story

Smart City started in 2013 as a small apartment locating service in Dallas, Texas. In the early days, our founder and CEO Cassie Brown just wanted to help her friends find great places to live, but her innate drive to offer an amazing client experience quickly set Smart City apart from the competition. Since then, Smart City has taken big strides to disrupt the real estate industry by choosing what’s right over what’s profitable. We are growing rapidly, with services available in major metro areas across three states. And, as always, our goal is to always put you—our customer—first.

Our Purpose

When Smart City was first founded, our goal was “to become the most trusted, most referred, and most utilized resource among renters in Texas.” We’ve broadened our scope considerably as our business has grown, but those basic ideals still remain. In short, Smart City is here to find you a space where you can be yourself.

Finding You a Space in Orlando Where You Can Be Yourself

Apartment hunting in Orlando shouldn’t be a chore. We want you to be excited about the process and thrilled about your prospects. We want to build a connection with you and find out your wants, your needs, your “gotta haves” and your wildest dreams so we can find the Orlando apartment that’s absolutely perfect for you.

We’re Smart City – Orlando, and we’re here to find you a space where you can be yourself.

Our Accolades

Best Places to Work
  • Dallas Business Journal

    2015, 2016, 2017, and 2019

  • Houston Business Journal


  • Glassdoor

    2018 (#19)

Dallas 100 Entrepreneur Award
  • Caruth Institute for Entrepreneurship (SMU)


Inc. 5000
  • #670


  • #1086


Entrepreneur 360
  • #190


  • #299


Top CEOs
  • Glassdoor

    2019 (#16)

35 Under 35
  • LGBTQ Leader, Business Category


Women in Business Award
  • Dallas Business Journal


Best of Austin
  • Austin Chronicle


There’s a ton of locators in the Dallas area, but if we ever move again Smart City is the only one I’d consider. They make the process so easy, especially because you can communicate via text with your agent. Best of all the process is so quick.

Amber R.
via Yelp!

From finding the apartments that fit what I was looking for to scheduling the tours, [my agent] made everything stress-free for me. I highly recommend Smart City!

I worked with Smart City again and they did not fail. Amazing service, loving and caring agents…I have a really, really busy lifestyle and Smart City really helped me not to be worried and stressed about finding a nice home with my needs. I love Smart City and I promise that no one will regret using them.

Parisa H.
via Birdeye

Best apartment locators on earth!

All of our moms

The self-described ‘hip, trendy and client-focused locators’ are passionate about helping provide housing accommodations, as well as working with each other.

Dallas Business Journal
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