Tips from our company leaders

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Erin Lipinsky
Apr 29, 2020

With this being such a tricky time for everyone in the workforce, our leaders wanted to take some time to share the things that are lifting up their teams and workflow! As the weeks go on, we’ll share tips and insight from various leaders throughout our business for anyone looking to gain different perspectives.

A pep-talk from Michael, our Director of Sales

Michael has been in sales for almost a decade and has led our team of locating agents for the last two years. To highlight how Michael’s leadership has impacted Smart City and our clients, between 2018-2019 alone, our sales team experienced a 66 percent increase in leases company-wide Y.O.Y. Numbers like that don’t come from thin air and Michael’s big takeaway he wants to share when it comes to impactful leadership is learning to leave your ego at the door.


“Every organization is facing an economic environment that continues to create uncertainty around every corner and businesses will have to make some really tough decisions along the way. These tough decisions will change the landscape of what a “team” looks like. Some teams may have been reduced drastically to help with overhead or combined with another team to improve efficiency and better serve your customer. We all see what uncertainty is doing to our economy and communities, but I want to talk about what this uncertainty is doing to team morale.

As a leader, this is a great time to look in the mirror and tackle something that isn’t talked about enough – our egos. Whether you lead a team of five or 500, if you aren’t hard-pressed to use this time to better support, build, and grow your team, odds are your ego is standing in your way. Now is not the time for ego! It’s not the time to stop listening to feedback or be above ANY task needing to be done in the organization, and it damn sure isn’t time for leaders to go into self-preservation mode.

Don’t stay on the sidelines because the execution isn’t your job. Don’t sit in your ivory home office “managing.” Join your team and walk to the front. Hopefully, all that uncertainty will become new opportunity, ultimately shifting your team’s dynamic from surviving to thriving.”

Resources: “Ego is the Enemy” -Ryan Holiday; “Chop Wood Carry Water”-Joshua Medcalf

Insights from Hannah, our Director of Marketing

Hannah has seen the company grow from its roots as a small start-up only serving apartment renters of DFW, to the award-winning, nationally-recognized company serving renters in multiple markets across Texas that it is today. With Smart City only being seven years old, marketing efforts have been vital to the growth and client loyalty. Here’s what she has to share when it comes to helpful tools, perpetual content agility, and keeping that intact as we brace for what could be a very long stint of working from home.

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“At Smart City, I oversee a broad, yet collaborative and close-knit marketing team. Our roles span from the always eventful Social Media and Public Relations roles, to more technical ones like Email Marketing, SEO, Analytics and SEM. When COVID-19 hit, I knew it would be a shock to myself and the team. Something that has shone through since shelter in place orders were implemented is that collaboration doesn’t have to stop dead in its tracks at the mention of “work from home.” As a marketing team, we’ve been adamant about the following tools and resources and let me tell you, the ideas and execution are flowing rapidly! Here are our must-have tools for success:

-Asana: keeping ourselves organized through a project management software has kept us all working in the same direction, toward the same goal

-Zoom: brainstorming sessions have been key

-Never-ending group chats: don’t let the creativity and collaboration stop!

-Quick, candid, and open feedback: here’s one of my favorite articles on feedback.

As a final note, if your marketing techniques haven’t changed since COVID has arrived, I encourage you to revisit that decision. As a marketer, I dissect every piece of content or email I see and I’m sure you do, too. Over the last few weeks, I’ve seen everything from content only related to COVID, to a range of content mentioning nothing about it. Marketers can do too much, and I’ve seen it; but, if you aren’t acknowledging how this is impacting your employees, clients, customers or consumers, you’re missing the opportunity to meet them where they are in all this! Find out how those audiences are being affected and speak to that. How can you still help them during this time? What questions are they asking themselves or what product are they looking for now? How can you fill in the gaps? Once you answer that, you’ll have a stream of campaigns ready to launch that not only help your company but most importantly, your customer!”


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